10 Global Christmas Marketing Campaign Trends Using Music – An Interesting Case Study for Nigerian Brands (Part I)
There’s typically a lot of commercial activity during the Christmas festive period, and one of the best ways to position your brand to take advantage of the flurry is through an effective Christmas campaign. Brands around the world have, over time, executed incredible Christmas campaigns with music choices that have contributed significantly to the campaign’s […]
Trending on Nigerian TikTok: Unlocking 5 New Music & Sounds for Your Next Sales & Advert Campaign – October Edition
In the Nigerian landscape, TikTok has transcended its role as a music promotion platform and morphed into a formidable force in brand marketing, reshaping the dynamics of pop culture. Beyond conventional strategies, TikTok’s prowess lies in its ability to create trends that resonate deeply with users. Particularly among members of Generation Z, TikTok soundbites have seamlessly absorbed into everyday language. That’s the magic of the app, it is relatable and accessible to anyone. It has become the arbiter for trends which etch into people’s consciousness, with videos from the platform permeating other prominent social media apps like Instagram and Twitter.
Licensing Music for Nollywood: 7 Key Methods and Tips
Attention filmmakers within the African movie industry: if you’ve been using music by artists and composers without securing their consent, be aware that this practice is illegal. To avoid costly legal issues and potential lawsuits, please continue reading for essential guidance on how to obtain music legally. With the rise of African entertainment on platforms […]
Navigating Evolving Media Formats in Africa: A Balanced Approach to Music Supervision for Both Licensors and Licensees
Navigating Evolving Media Formats in Africa: A Balanced Approach to Music Supervision for Both Licensors and Licensees We had an incredible discussion about how the best music for a visual project might not always be the most accessible. If you missed it, you can catch up on the conversation here. In this piece, we’re tackling […]
Africa’s Music Supervision: Navigating the Music Search for Rights Holders
Africa’s Music Supervision: Navigating the Music Search for Rights Holders The music search for rights-holders can be one of the most challenging aspects of music licensing and supervision, particularly when a track involves multiple entities. Even if a song perfectly fits a scene, the inability to identify and clear the rights-holders can significantly hinder its […]
Securing Music Licenses for Motion Pictures
Securing Music Licenses for Motion Pictures In the previous edition of NMSIA, we highlighted the importance of conducting a thorough music search when licensing pre-existing songs, as each rights-holder must give approval before the song can be licensed. If you missed it, you can catch up here. Once you’ve identified the rights-holders in a song, […]
Key Trends in the Euphoria TV Series That Boosted Music Streaming
Key Trends in the Euphoria TV Series That Boosted Music Streaming A successful sync can be defined as one that aligns seamlessly with the visual energy of a scene while also amplifying the emotions inherent in the story. Beyond securing a good licensing fee, an effective sync has the potential to significantly boost the streaming […]
The Bridgerton Effect: Creative Trends in Licensing Cover Songs
The Bridgerton Effect: Creative Trends in Licensing Cover Songs Music interpolation has become an intriguing trend within the African music industry, showcasing the innovative reuse of classic elements to maintain familiar sonic identities. Notable examples include Zinolesky’s interpolation of Asa’s “My Man” in his track “Loving You,” Burna Boy’s reinterpretation of Toni Braxton’s “He Wasn’t […]
Understanding Mechanical and Performance Royalties in Africa’s Licensing Landscape
Since digital music consumption surpassed physical sales in West Africa in 2013, there has been notable growth in recorded music revenue, particularly through Caller Ring Back Tones and streaming platforms. However, despite this growth, music publishing revenue has not seen a corresponding boost. The transition from traditional models to digital systems, which includes accurate metadata […]
Music Supervision in Africa: Perfectly Syncing Music to Visuals
Music Supervision in Africa: Perfectly Syncing Music to Visuals Music is a powerful tool for capturing and retaining an audience’s attention in a visual project. When the right sound resonates with viewers, they are more likely to share, engage, click, and spend time with the media. While choosing the perfect sound recording might seem straightforward, […]