Understanding Split Sheets: A Guide for Nigerian Songwriting Collaborations
Some of the biggest hits out of Nigeria didn’t happen in isolation. They happened through collaboration, shared effort and vision by all parties involved. A songwriter pens the perfect hook, a producer lays down a killer beat, and a vocalist brings it all to life. The energy is right, the music is magic, and then […]
Top 6 Ways Nigerian Artists Make Money Beyond Live Shows
The Nigerian music industry has transformed into a global powerhouse, riding the vibrant wave of Afrobeats to captivate listeners around the world. Once dependent on live shows and physical album sales, Nigerian artists are now embracing diverse income streams fueled by streaming, social media, sync licensing, and brand deals. This shift empowers artists to build […]
Adire the movie brings “Abasi mi Ayaya” by Fadabasi to Our Sreens Again
One of the amazing projects I worked as a Music Supervisor “Adire” is live on Netflix. This project is really special as it was amazing working with the filmone team on this movie. One of the interesting moment for me on this project is the reemergence of “Abasi mi Ayaya” by Fadabasi onto our screens […]
10 Global Christmas Marketing Campaign Trends Using Music – An Interesting Case Study for Nigerian Brands (Part 2)
Brands around the world have, over time, executed incredible Christmas campaigns with music choices that have contributed significantly to the campaign’s success. In this second part of our two-part series we look at some more iconic Christmas Ads. Catch the first part here if you missed it. DSTV – Nigeria Christmas (2020) We’ve established that […]
10 Global Christmas Marketing Campaign Trends Using Music – An Interesting Case Study for Nigerian Brands (Part I)
There’s typically a lot of commercial activity during the Christmas festive period, and one of the best ways to position your brand to take advantage of the flurry is through an effective Christmas campaign. Brands around the world have, over time, executed incredible Christmas campaigns with music choices that have contributed significantly to the campaign’s […]
Trending on Nigerian TikTok: Unlocking 5 New Music & Sounds for Your Next Sales & Advert Campaign – October Edition
In the Nigerian landscape, TikTok has transcended its role as a music promotion platform and morphed into a formidable force in brand marketing, reshaping the dynamics of pop culture. Beyond conventional strategies, TikTok’s prowess lies in its ability to create trends that resonate deeply with users. Particularly among members of Generation Z, TikTok soundbites have seamlessly absorbed into everyday language. That’s the magic of the app, it is relatable and accessible to anyone. It has become the arbiter for trends which etch into people’s consciousness, with videos from the platform permeating other prominent social media apps like Instagram and Twitter.
Licensing Music for Nollywood: 7 Key Methods and Tips
Attention filmmakers within the African movie industry: if you’ve been using music by artists and composers without securing their consent, be aware that this practice is illegal. To avoid costly legal issues and potential lawsuits, please continue reading for essential guidance on how to obtain music legally. With the rise of African entertainment on platforms […]
Navigating Evolving Media Formats in Africa: A Balanced Approach to Music Supervision for Both Licensors and Licensees
Navigating Evolving Media Formats in Africa: A Balanced Approach to Music Supervision for Both Licensors and Licensees We had an incredible discussion about how the best music for a visual project might not always be the most accessible. If you missed it, you can catch up on the conversation here. In this piece, we’re tackling […]
Africa’s Music Supervision: Navigating the Music Search for Rights Holders
Africa’s Music Supervision: Navigating the Music Search for Rights Holders The music search for rights-holders can be one of the most challenging aspects of music licensing and supervision, particularly when a track involves multiple entities. Even if a song perfectly fits a scene, the inability to identify and clear the rights-holders can significantly hinder its […]
Securing Music Licenses for Motion Pictures
Securing Music Licenses for Motion Pictures In the previous edition of NMSIA, we highlighted the importance of conducting a thorough music search when licensing pre-existing songs, as each rights-holder must give approval before the song can be licensed. If you missed it, you can catch up here. Once you’ve identified the rights-holders in a song, […]